Stand Up Indra Nooyi for you, me and the society

Dear Indra Nooyi,

You and me have something in common. Your mother must be so proud of you just like my mother is very proud of me.  And you know how she expresses it? She says "You are my Indra Nooyi". Both of us (although on a complete different scale) have achieved something that most of other women around us could not. Your story is well known and I will tell you mine.
Most of my family is from a village in Ghaziabad (U.P.) and I guess I am the first person from my village to do Master's degree in Science and have a succesful career and working in London. By their standards, this is an exemplary success that no men around them could even dream to achieve.

I have always taken my comparison to you with gleaming smiles, of course you are an inspiration!
I passionately agree with one of your quotes: "Each and every part of the society not only has a role to play in encouraging healthy living, but also a vested interest in getting it right". This is such a powerful statement which not only applies to consumer products but to every social challenge plaguing our society today. Lets try to align this statement to violence towards women in India.
I would like to rephrase you to say that "Each and every part of the society not only has a role to play in women emanicipation, but also a vested interest in getting it".

On that note, have you seen the promotional advertisement of Sprite (embedded on top of this blog), a brand that you head as a CEO? If not, you must have a look.
This advertisement disturbed me on such a level, that it made me (a tired young mother looking after her small baby) squeeze time between feeds and nappy changes to write this open letter to you.

The video touches the very sensitive and important topic of women safety in India. While a woman is shown alone at a public place (may be waiting for a bus at a bus stop), she is being pried by a man drinking Sprite. Trust me having grown up in India, I know this is not far from reality (And I don't mean the drinking Sprite part of it).

Whilst the woman bravely confronts the man and ask hims to behave like a brother, she in turn gets physically assaulted by the man when he slaps her and asks her to go home (in order to protect herself from him)! And the woman does not protest about this assault and leaves the place!
Words cannot justify my anger at promotion of violence against women by the means of this video. Doesn't this send a message that gender violence in the name of protection is completely acceptable? Does a complete stranger on the road has a right to hit a woman just because he thinks he is protecting her? Does he think he is entitled to that? Is it expected that the woman completely accepts this sort of violence because it is done to teach her a "lesson" and is thought to be in her "best interest"?
When will a woman finally get total rights over her body and mind in our society? When will we start relinquishing that desire to control her mind and body? When will we start blaming the predatory mentality of men for rapes and assaults instead of accusing the woman to be in a wrong place at the wrong time?

Indra, I know that I do not need to build a case to convince you but I need your power and influence to help stop spreading this mentality. And of course not promote your products in this manner at least! I am requesting you to stand up for you, me and for each and every part of the society because it is in our own vested interest.

I am sure you are going to do something about this but I am not sure what the production team for this video (Zee Institute of Media Arts - ZIMA) has to say about this. What do the women at ZIMA feel about this? Well, I don't have lot of hope from them either given that it was a woman who "jokingly" forwarded me this video.